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	<title>kidd81 blog &#187; Sweet!</title>
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		<title>Sweet! Cleethorpes</title>
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		<pubDate>Sat, 04 Sep 2010 19:50:33 +0000</pubDate>
		<dc:creator>Mr P</dc:creator>
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		<description><![CDATA[I was approached to come up with a brand name and full corporate identity for a new sweet store venture in my home town of Cleethorpes.

Having shortlisting several names, a natural choice was to simply call the new shop &#8216;Sweet!&#8217;. The word &#8217;sweet&#8217; is sometimes used as a describing word for something which is cool [...]]]></description>
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