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Project Summary


Hein Gericke -

  • @
  • Client | Hein Gericke
  • Delivery | Campaign Concept, Wall-to-Wall Branding, Website, Seasonal Print Campaign, Online Marketing, Promotional Material, TV commercial
  • Website | N/A


In my years of working as a creative designer, concepting and branding a campaign like this, is something which I could only dream of!

Hein Gericke are reknown for having very good shop staff who are excellent in customer service. The only snag was actually getting customers to go to the shops to buy their goods from one of the stores.

Enter was a relatively original concept which I worked closely on with Paul, My MD. This microsite was designed to increase footfall in stores throughout UK. Members of the site exclusively download vouchers to use in store. Whether it is 25% of a pair off leathers or Buy one get one free on a tin of WD40, the deals are ready for you to download at the click of a button.

The website since its launch has been an incredible success. Hein Gericke was so keen to push this site, they rolled it out on a whole number of mediums from print adverts, online banner campaigns. During the race season also did a ‘site takeover’ of British Eurosport. And also had over a hundred TV slots during the races.

Furthermore a wide range of promotional items were created which included the creation of pens, keyrings, visor stickers, handlebar hangers.. the list goes on!

In terms of design, I felt it was imporant to create an unique extension on the current branding while making the concept ‘our own’. I did this by keeping Hein Gericke's core colour branding and typography but introduced grungey weathered aspects bikers would relate to.

Elements of the print campaign such as models and panoramic imagery I also introduced, to tie it all in and make the ultimate online tool for riders.

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