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Project Summary


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  • Client |
  • Delivery | Wall-to-Wall Branding, Website, Collateral
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Imagine being thrust in to your new job and being told "rebrand our company!".

That's what happened on my first day at Blue!

Rather than create a 'safe' logo which they would expect to see, I thought it would be good to create an original piece of branding which not only signalled a new era for Blue as a company but established myself as the Senior Creative.

I tried to deviate from using the dark blue ink color which the original branding had so I went 'back to basics' and chose a 100% cyan and white combination.

Now known as the 'bubblegum wrapper' design, it always manages to get positive comments by people who see the design on letterheads or business cards.

Project Showcase

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