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Project Summary


Small Fry Childrenswear

  • Client | Small Fry Childrenswear
  • Delivery | Concept, Wall-to-Wall Branding, Online Marketing, Collateral


Small Fry is a small independent Australian childrenswear boutique who approached me to create logo for them to use in all their promotional work and packaging.

The company who create handmade clothes such as cardigans, jumpers and booties were looking for a brand which summed their company up in a nutshell. It had to also appeal to a younger age group.

The term ‘Small Fry’ is Australian slang for a small child and I feel the use of little fish was perfect to depict this term. As the brand was for both boys and girls I kept it pure with the white but colored the fish in traditional boys blue and girls pink to complete the brand.

They said what?

"Coolest Kidd in-town!"

Project Showcase

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Small Fry Childrenswear
Small Fry Childrenswear


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Loves Designing!

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