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Project Summary


Hein Gericke - Point of Sale & Print Campaign 2009

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  • Client | Hein Gericke
  • Delivery | Campaign Concept, Wall-to-Wall Branding, Seasonal Print Campaign, Online Marketing
  • Website | visit


I was tasked to come up with their 2009 Advertising, Print and Point of Sale campaign which we would run nationally and role out to all their 44 stores nationwide.

It was important to come up with a strong campaign which represented them as THE best bike kit manufacturer in the UK.

The whole campaign concept I come up with was built on the use of a huge panoramic image made up of several smaller panoramas which represented 4 areas of the biking season (i.e. Race, Touring and Country etc. ) and combine it with the 4 seasons of the year.

Working closely with my design team, we used portions of the panoramic image to provide the basis to their print advertising which featured in publications such as MCN, RIDE and BIKE Magazine.

When given the initial brief I was given the additional task of organising thier stores nationwide with a huge POS campaign. This included the concepting and creation of isle flags, window graphics and ceiling graphics to help the customer navigate a lot more easier in stores.

Due to the thoroughness of this project, I still find myself on a Wednesday buying the latest edition of MCN to see our adverts taking pride of place!

Project Showcase

{ Click to enlarge } | Point of Sale
Point of Sale | Point of Sale


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